41⟩ You have just launched a new web site. Unfortunately, nobody visits it, even search engines’ spiders don’t notice it. What can you do for its SEO success?
Submit the URL of the web site to search engines and search directories.
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91 SEO Executive Questions And Answers
42⟩ What is the difference between PR (page rank) and SERP (Search engine result page)?
Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
43⟩ What will be your next steps if your SEO methods or technique does not work?
My first attempt would to try analysis the problem and resolve them step by step
☛ Firstly I would try to see whether it is a new project, and then like to re-check the key words.
☛ Also, I would look for relevant key-words that can be helpful.
☛ Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.
☛ If website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required.
44⟩ Explain me what would you suggest to the client who has a website made on Flash? How would you do Seo for that site?
Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.
45⟩ How do you know how much to pay for a text link from another site to yours?
The price of a text link from another site to yours depends on many factors, The price is often different because it depends on the current rating of the site that will back link to us. The most important of which is the Web Site the back link originates from, because there can’t be universal prices for text links. when you don’t know the real price of a link, negotiating to drop the price is pointless and generally, reputable sites are not going to negotiate the price of their links.
46⟩ Explain onsite search box, and how it helps to attract traffic?
An onsite search box allows searching for pages that are inaccessible to unregistered users (i.e. search engine spiders). When you have an onsite search box, your visitors will get more search results than in comparison to using Google and the other search engines. If you have an onsite search box and see what users are searching for, you will be able to notice new keywords that are of interest to your audience.
Using the “site:” operator in search engines makes onsite search boxes obsolete is false because generally search engines do not index every single page of a site, even if these pages are not disallowed in the robots.txt or are password-protected. A good onsite search box is really valuable but it is a fact that occasionally onsite search boxes use so imprecise algorithms that using the “site:” operator in Google gives much more reliable results.
47⟩ What is Google EMD updates?
The EMD Update – for “Exact Match Domain” – is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content – or those previously missed by EMD – may get caught. In addition, “false positives” may get released
48⟩ What is Cross linking and what are the function of Cross linking?
☛ Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
☛ It provides the users with reference sites that consists the content related to the search.
☛ It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
☛ It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
☛ The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
☛ It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.
49⟩ How many types of Meta Tags are there in SEO and what are their characters limits?
There are two types Meta tags in SEO.
☛ Description Meta tag with 150 characters limits
☛ Keyword Meta tag with 200 characters limits
50⟩ What is considered as more significant, creating content or building backlinks?
Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.
51⟩ How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.
52⟩ Can you optimize the website which has pages in millions?
From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.
☛ Good Internal link structure
☛ Generation of dynamic title and description
☛ Dynamic XML sitemap generation
53⟩ Explain the difference between On Page SEO and Off Page SEO?
On Page Optimization means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc.
Off Page Optimization means optimizing your web presence which involves backlink building and social media promotion.
54⟩ Tell us when do you apply for re inclusion in a search engine’s index?
If our website is banned by the search engines for black hat practices and if we have corrected our wrong doings we apply for reinclusion.
55⟩ Which of the options below is the best way to select the keywords to optimize for?
Use a tool to determine the theme of your web site, because it is the whole theme of a website that is more important than separate keywords. Selecting competitors keywords which have the highest density is not recommendable because if your competitor has wrongly selected the keywords, or even if the keywords are right for them, this does not mean that they are right for you, so actually you get on the wrong trace from the very beginning.
56⟩ From SEO point of view, which is better – one big site or several smaller site?
If you have enough content in the same niche it is better to have it in one big site because first, this way the site is easier to maintain and the great number of pages is good for ranking high in search results. Many small sites allow focusing on specific niches, therefore competing for different keywords.
57⟩ What does it mean if nothing appears on doing search on the domain?
On doing search on your domain and if nothing appears then there are three possibilities.
☛ May be the site is banned by search engines
☛ May be no index by search engines
☛ Some canonical issues
58⟩ Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.
59⟩ What is keyword density and what is the formula for knowing keyword density?
From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
60⟩ What are the advantages of submitting sites to search directories?
By submitting to a search directory, you get a back link to your web site. When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed. Submitting to search directories is a good Web marketing initiative. Because that increases the chances of having your web site index and when your site is listed in a search directory, you list its URL as well, so you actually get a valuable link
Submitting to search directories neither gets higher ranking nor gets your web site certified.
