SEO Executive

It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.

By building more backlinks from authority sites and high page rank webpages.

Click-able text written on an hyperlink is known as Anchor Text.

Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines.

Index sites, because even though spiders visit sites, their main function is not only to visit them but to index their contents spiders do not monitor sites for unethical activities.

Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.

Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.

He is a Journalist who covers the field of web search, considered as search engine guru and editor at searchengineland.com

Pay per click, Pay per Click measures how much online advertisers must pay each time their advertisement is clicked on.

Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.

Use the appropriate language attribute in the HTML code of the page, The web site should be hosted in the same country, so that its IP falls in the range of IPs that are specific for this country. Have the web site written in the language of the country. Submit the site to local search engines, search engines use their own algorithms to determine the language of a a particular sites, even there are SEO experts who say that no efforts on your side are necessary for ranking well in country specific search results.

(swf. – gif.) Since .html, .pdf and .doc are text file formats and spiders can read their contents directly, it is pointless to provide an alternative textual description. On the contrary, .swf and image file types, like .gif and .jpg, need alternative textual descriptions because spiders cannot read their contents directly.

We can’t include AdSense in our newsletter, because we cannot include Google ads in offsite content, as an e-mail newsletter.

The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

It means the search engine crawlers would not index the contents and would not follow the links present on the page.

No, Google does not make use of keyword tags.

I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.

Of Course Webmaster tools, because these are almost the essential tools for the search engine optimization, we can have some analytics data in the webmasters as well. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics.

Four practices are a quite legal and recommendable way of building backlinks are:-

☛ Post in technology blogs.

☛ Submit articles to technology engines.

☛ Exchange links with other reputable technology web sites.

☛ Provide free syndicated content to partner-websites.