81⟩ What is ON Page Optimization?
Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.
“SEO Expert frequently Asked Questions by expert members with experience in SEO Expert. These questions and answers will help you strengthen your technical skills, prepare for the new job test and quickly revise the concepts”
Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.
Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don't need to work on logical abilities.
latest updates in SEO:
1) Panda
2) penguin
The Panda is for improve the search result in Google.The latest panda version is 2.5.3 . All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad ratio all mattered more after the Panda update.
In the September 5 the Google penguin 3 has updated. Mutt cutts says it is the new data refresh. 0.3% english language has effected. Penguin is the code name of the google algorithm. It is first arrived the April 24 2012. It's goal is decreasing the ranking of the website that violate the Google Webmaster guidelines. This guidelines are violated by using black ghat SEO techniques like keyword stuffing, cloaking etc. Lots of duplicate sites are effected by this update. When it first arrived 3.1% search query has effected. But now only 0.3% has effected. Still it is very much dangerous for the SEO. I think best technique is that only directory submission can help you. It can overcome some damage of your site. But after all it's very bad news for the world of SEO.
Keyword density make your content stand out in crowd.
Here is important formula of keyword density:
total no of keyword
__________________________________ *100
total no of words in your artical
In On Page Optimization there are some important factors like:
☛ Title Tag
☛ Meta tag
☛ Keyword
☛ Sitemap
☛ Images
☛ Internal linking
☛ Bread crumb.
In Off Page Optimization there are some important factors like:
☛ Directory Submission
☛ Artical Submission
☛ Press Release
☛ Blog Writing/posting/creation
☛ Classified Submission
☛ Social Media
Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.
In title tag approx 70 characters we can add.
<title>primary keyword(70 char)</title>
2 types meta tags in Seo:
☛ Description Meta tag (150 characters limits)
☛ Keyword Meta tag (200 characters limits)
Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.
1) Black hat seo
2) White hat seo
3) Gray hat seo
☛ Hidden link
☛ Keyword stuffing
☛ Doorway pages
☛ Incorrect keyword
☛ Link farming
☛ Mirror side
☛ Quality contents
☛ Titles and Meta data
☛ Keyword research and Effective keyword use
☛ Quality inbound links
Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.
☛ stumble upon
☛ Digg
☛ Delicious
PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
☛ Keyword is a word or group of words that makes a phrase that is being typed by the person in search box of the search engine.
☛ These keywords are used by search engines to populate the subjects over the Internet and search results are populated according to that.
☛ Search engines stores the keywords in the database for the web sites and when the search is being it picks the most matched word from the database.
☛ The words can be found out or placed in the order for the web site that displays them in order of preference.
☛ Keywords are also written in the Meta tag that is placed in tag and it describes the website.
☛ Body content relevance is used for the text that doesn't consist of images on the web page of the web site.
☛ It is also known as non-image text that provides the description and relates it to the title, description and keywords.
☛ The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages.
☛ Body content allows the use of many statements and elements to be used to display it on the web front.
☛ Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.