SEO Expert

SERP stands for Search Engine Result Page is the placement of the website or webpage which is returned by a search engine after a search query or attribute.

Cache is the process performed by search engine crawler at a regular interval of time. It used to scan and take snapshot of each page over world wide web as well as store as a backup copy. Almost every search engine result page incorporates a cached link for every site. However, clicking over cached link show you the last Google cached version of that specific page rather than of current version.

The ALT attribute also called as ALT tag are employed in XHTML and HTML documents in context of defining alternative text that is supposed to be rendered when the element can't be rendered to which it is applied. One great feature of ALT tag is that it is readable to 'screen reader' which is a software by means of which a blind person can hear this. In addition, it delivers alternative information for an image due to some specific reason a user can't view it, such as in case of a slow connection and an error occurred in the source attribute.

Adsense is a web program conducted by Google that enables publishers of content websites to cater text, rich media, image, video advertisements automatically which are relevant to content of the website and audience. These advertisements are included, maintained and sorted by Google itself and earn money either by per-click or per-impression basis.

PPC is the abbreviated form of Pay Per Click and is an advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impressions) through a bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over to their advert.

The main aspect of SEO is divided into two classes:

SEO On-Page

SEO Off-Page.

SEO On-Page includes Meta tag, description, keywords optimization, site structure and analysis, etc.

SEO Off-Page aspect is Keyword Research, unique and quality content, link building through Blog Comments, Blog Posting, Article submission, Press Release, Classified posting, Forum posting.

Alexa is a California based subsidiary company of Amazon.com which is widely known for its website and toolbar. This Alexa toolbar congregates browsing behavior data and send it to website, where the data is analyzed and stored and create reports for company's web traffic. Also, Alexa provides data concerned with traffic, global ranking and other additional information for a website.

Generally, Google Page Rank is based on inbound links, therefore, the more backlinks you congregate higher your page rank will be. Also, it is influenced by rank of a page which is linked to you. One other thing to consider is that the older your website will be, it will be more favorable and trusted by Google. Google rewards those websites who incorporate lots of pages, tons of incoming link and also healthy quantity of internal links to other pages within the site. In respect of SEO projects, it is relatively not so significant but delivers a picture about work to perform towards earning inbound links.

In our SEO efforts Title Tags are very earnest. It is highly recommended to include a Unique Title that exactly says about the contents sits on that page. It is valuable because this is a thing which appears in the search engine result section and tells the user & search engine, what is on this page.

A sitemap incorporates list of webpages which are accessible to users or crawlers. It might be a document in any form employed as a tool for planning either a web page or web design that enables them to appear on a website as well as typically placed in a hierarchical style. This helps search engine bots and users to find out the pages on a website. The site map renders our website more search engine friendly as well as enhances the probability for frequent indexing.

HTML sitemap can be incorporated directly in a web page for user's flexibility and can be implemented through proper design.

XML sitemap is useful only for search engine crawlers or spiders and doesn't visible to users. It sits in the root of the website.

Robots.text file is considered as a useful convention to prevent cooperating web robots and web crawlers from accessing all or part of a website or its content for which we don't want to be crawled and indexed but publicly view-able. It is also employed by search engines to archive and categorize website and to generate a rule of no follow regarding some particular areas of our websites.

The best way to opt and implement keywords is to designate those keywords which are popular, relevant to our content, comprises high search volume and effective. Stuffing and other employment of keywords must be avoided. In order to get best result and effect, our pages shouldn't contain a keyword density more than 3-4%. Including keywords in title and description is highly recommended.

It's a technique which is used in Black Hat SEO that enables to create two distinct pages where the page content being presented to search engine spider is different from that which is being presented to the user's browser. These techniques do not come under the guidelines of search engines.

HTML is case Insensitive. It doesn't matter and deliver identical result either you write in Upper Case or Lower Case.

Blog Flipping is the practice for sale a blog when it becomes famous and popular as well as driving healthy amount of traffic.