21⟩ What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
► a. Waves
► b. Flux
► c. Shuffling
► d. Swaying
b. Flux
Search engine optimization (SEO)
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“Search engine optimization (SEO) is the process of improving the volume or quality of visitors to your web site from search engines via search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. This Search Engine Optimization Interview Questions and Answers will build your SEO knowledge an prepare for better career in field of Search Engine Optimization.”
51 Search Engine Optimization (SEO) Questions And Answers
22⟩ Are RSS/Atom feeds returned in Googles search results?
► a. Yes
► b. No
b. No
23⟩ What does the term Keyword Prominence refer?
► a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
► b. It refers to the importance attached to getting the right keyword density
► c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
► d. It refers to the fact that the keywords in bold font are given priority by the search engines
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines.
24⟩ What is the term for Optimization strategies that are in an unknown area of reputability/validity?
► a. Red hat techniques
► b. Silver hat techniques
► c. Grey hat techniques
► d. Shady hat techniques
c. Grey hat techniques
25⟩ Which of the following statements is correct with regard to natural links?
► a. They are two-way links (reciprocal links)
► b. They are from authority websites
► c. They are voluntary in nature
► d. They are from .edu or .gov extension websites
a. They are two-way links (reciprocal links)
26⟩ What does the 302-server response code signify?
► a. It signifies conflict; too many people wanted the same file at the same time
► b. The page has been permanently removed
► c. The method you are using to access the file is not allowed
► d. The page has temporarily moved
► e. What you requested is just too big to process
d. The page has temporarily moved
27⟩ Which of the following statements about FFA pages are true?
► a. They are greatly beneficial to SEO
► b. They are also called link farms
► c. They are paid listings
► d. They contain numerous inbound links
b. They are also called link farms
28⟩ What is the name of the search engine technology due to which a query for the word actor will also show search results for related words such as actress, acting or act?
► a. Spreading
► b. Dilating
► c. RSD (real-time synonym detection)
► d. Stemming
► e. Branching
d. Stemming
29⟩ What will the following robots.txt file do? User-agentGooglebot Disallow/*? User-agentScooter Disallow
► a. It will allow Google to crawl any of the dynamically generated pages. It will also allow the AltaVista scooter bot to access every page
► b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the AltaVista scooter bot from accessing any page
► c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
► d. None of the above
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
30⟩ Which of the following statements about RSS are correct?
► a. It is a form of XML
► b. It stands for Real-time streamlined syndication
► c. It is a good way of displaying static information
► d. It is a Microsoft technology
a. It is a form of XML
31⟩ Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
► a. It is directly proportional to the popularity of the keyword
► b. It is inversely proportional to the competition for the keyword
► c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
a. It is directly proportional to the popularity of the keyword
32⟩ What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
► a. Traffic jacking
► b. Visitor jacking
► c. View jacking
► d. Page jacking
d. Page jacking
33⟩ Which of the following search engines offers a popular list of the top 50 most searched keywords?
► a. Google
► b. Yahoo
► c. AOL
► d. Lycos
d. Lycos
34⟩ Which of the following search engines or directories provides the main search results for AOL?
► a. Lycos
► b. DMOZ
► c. Google
► d. Yahoo
► e. Windows Live
c. Google
35⟩ Which of the following can be termed as appropriate Keyword Density?
► A. 0.01-0.1%
► B. 3-4%
► C. 7-10%
► D. none of the above
D. none of the above
36⟩ The following robots Meta tag directs the search engine bots <META NAME="robots" CONTENT="noindex,nofollow">
► a. Not to index the homepage and not to follow the links in the page
► b. Not to index the page and not to follow the links in the page
► c. To index the page and not to follow the links in the page
► d. Not to index the page but to follow the links in the page
b. Not to index the page and not to follow the links in the page
37⟩ What is Keyword Density?
► a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page
► b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
► c. The number of times the keyword is used in the page description
► d. The number of times the keyword is used in the page title
► e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page
38⟩ Which of the following are examples of agents?
► A. Internet Explorer
► B. Search engine spiders
► C. Opera
► D. SQL Server database attached to a website
B. Search engine spiders
39⟩ If you search for the term "iq test" in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term "iq"?
► a. Yes
► b. No
b. No
40⟩ Cloaking is a controversial SEO technique. What does it involve?
► a. Increasing the keyword density on the web pages
► b. Offering a different set of web pages to the search engines
► c. Hiding the keywords within the webpage
► d. Creating multiple pages and hiding them from the website visitors
d. Creating multiple pages and hiding them from the website visitors
