Academic Writer

► If I had a time machines I would go back to University and taken a degree in Business Studies rather than Hospitality.

► I stayed too many years in a job that was stable but didn't offer me enough challenges or opportunities for growth.

The best writers love to read, and not just blogs and e-zines. On my list of acceptable answers would be any marketing or general business book, as well as any book that shows your writer is a well-rounded individual.

What you're looking for here is listening. A good content writer will spend time with the client to get a feel for the brand's personality as well as the needs of its target audience.

For this job, it's important to be happy working alone and setting your own daily goals.

► There was no real room for growing my career.

► The position you are advertising seems like a excellent match for my knowledge, abilities and qualifications.

► I am keen to use my skill sets and abilities in a different capacity than I have in the past.

► I am looking for a job that has more responsibility.

► The reason for leaving my last job was that I wanted to spend more time with my family. I am now ready to go back into full time employment.

Creating content for marketing purposes requires a collaborative effort. You want a content marketing writer who is open to receiving feedback - both positive and negative - on their work, and who is willing and able to incorporate that feedback into their future writing efforts. A writer who gets defensive or isn't open to suggestions will just cause you headaches.

A key part of building a strong, cohesive brand is establishing a style, tone and voice for all of the content you create. Some good writers can write well in a variety of styles, while others are more limited. It doesn't matter which you hire, but you want someone who will be able to match the style, tone and voice you've decided on for your brand.

Depending on your specific needs, you want to make sure your content writer can get you the results you're looking for. If you need someone with advanced SEO skills, or a social media guru, make sure they have these skills before work is done.

If you want your content to go viral, make sure the writer has a large Twitter following and knows how to generate buzz for your site or business. Ask to see successful stats from the writer's previous clients.

The prospective writer's answer to this question will help you figure out how she thinks and whether her thinking will work well with your industry, your company and the type of content you want to create.

Use of SEO best practices is vital if you want your company's content to be found online, so you want to hire a content marketing writer who understands and knows how to do SEO and do it well.

As you look through a prospective writer's "clips" or writing samples, select one to ask about in detail during the interview. The goal is to get an idea of how they go about getting to the final product.

The best content writer in the world is of no use to you and your business if they never submit their work to you. Some people might worry if a writer has a full-time job in addition to freelance-writing gigs, but if the writer is skilled at time management or realistic in what he or she can accomplish, a full-time job shouldn't be an issue.

Instead, ask writers about their process in completing jobs. Do they use the entire time available to them, or do they wait until the last few days to complete jobs. Have they ever turned work in late? If they have, did they let the client know ahead of time, or not?

Attention to detail is important in all endeavors, including content writing. While blatantly making up facts, figures or sources is an obvious no-no, a content writer should also be aware that not every source is as credible as the next.

This will help you get a better idea of the quality of the writer's raw work. Every writer needs some editing, but you want to find a content marketing writer whose work will need as little editing as possible. The less time and money you spend on editing, the better.

Yes, it sounds asinine. But I see this mistake All. The. Time. And I know at least some of those errors are the work of allegedly professional content creators. A good writer knows that a spellcheck program can only get you so far.

If your business or industry is highly technical then yes, you should consider a web writer with experience related to your field. If your business in not technical, then you should hire the web writer that best fits your project and has business-to-business or business-to-consumer experience, depending upon your needs.

SEO writing has to be informative and interesting to the visitors. It should also subscribe to certain norms that make it favorable for indexing by search engine crawlers. It is important that the writing is not artificial or contrived and stuffed with key words which do not flow with the text. SEO Content Copy writing specialists keep the overall theme of the website and the particular page in mind and maintain a balance between the two. Good copy is the highway to high SERP's.

Good SEO Copy writing raises the rank of the site in the search engine results as it complies with the algorithms that make it attractive to crawlers.

No, you pay the company and they pay the web content writer. Once you choose a writer and sign our agreement, sub-contracts the writer to you. They will invoice you for the fees and/or hours. As soon as we receive payment from you, we pay the writer minus our fee.

The hourly rate for a web content writer is generally between $50-$75 with some specialized writers charging as much as $100 or more. A WAI web writer will review your project with you, determine the scope of work necessary, and present you with an estimate on cost usually determined by the hours the project will require. Some web content writers will work for a flat fee.