41⟩ How do you measure the success of your event?
This is another question which helps to assess that your candidates are approaching event planning from a professional standpoint as, in many ways, an event is only as good as you can prove. Planning a 'legendary night' where everyone enjoys themselves sounds all well and good, but how do you then go on to prove to the client that it has enhanced their brand, increased staff motivation or coverage or brought them lots or prospective new leads. Keeping event-goers happy is not all that goes into a successful event, this is not club promoting, this is professional event planning so it is just as important that venue staff, suppliers and contractors are happy too. And the client of course.