Answers
What will be the sales plan and marketing strategies for my products Churros and Milkshake?
Any product that is going to be for small business should be carefully or planned ahead from idea to commercialization. A good sales plan helps the owner of business to foresee risks and obstacles ahead of time so that it will be easy to make adjustments and decisions.
Here are some ways to consider in making a sales plan and marketing strategies.
1.Make a clear goal for your product or project Churros and Milkshake - define your vision, how were you able to come up with this product? Does it have any history? Keep your goal SMART Specific,Measurable, Achievable, Relevant and Time bound.
Talking to people in the food industry or attending seminars or do an online research will help you how your product will do in the market.
2. Develop an outline strategy for example who would be in your sales team, the target market, tools and software, budget, writing forms for asking business permit and action plan. There some downloadable sales plan template software for free that will guide you.
3. Know your target market- making profit is not possible without your sales team because they would also know who are the potential customers. Plan a meeting with them and when you had met your sales team talk with them your goals and vision and lay your outline strategy.
Make customers' profile after they had them tasted Churros and Milkshake. From their feedback you will based your plan. Consider the location, age, demographic data, income and revenue. For example make sample of Mangonificient Tapioca and then give them out in a grocery store, park, to your friends etc. Ask them to fill a survey including their rate or comment to the texture, taste, flavor, size and many more.
4. Prepare your Budget- Some of the things that will include in your budget will be salary for your sales team, sales equipment and system, travel allowance and sales training.
5. Develop a good packaging for your products. This will be your brand's impression and should make a good image to your consumers. It should be unique and design may be simple but will also help consumer for example will you include the nutritional benefit, does it create an energy boost.
6. Prepare the requirements for your product to sell in the market
Different food products are required for FDA inspection and permit for business. Understand each and every regulations of food products.
7. Make a non disclosure agreement with people. It should be original and not be copied from others. If you had a special recipe for this make sure to keep it so that others will not imitate it.
8. Create a marketing plan. Make a research plan from the feedback of your consumers in the beginning. From there you would know how will you resolve and market your product more.Where will you sell your products is a good question. You may start in a local store, grocery store, local markets. Selling your product will help you to know the ideal price. After that, the store will let you know if your product is saleable and will likely to stock your product.