I like numbers. So maybe I might be biased towards this question but for me, measuring things is very important. In SEO we are always having to justify our ROI and one of the ways you can prove it is through reporting. Generally speaking, once a candidate comes from an agency background I would expect reporting to be almost inbred as clients always want to justify their SEO spend. However, I'm interested in what metrics the applicant think are important across both search and social. I'm also keen on hearing how they usually present this data and the frequency at which is delivered.