☛ If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?

☛ How many target keywords should a site have?

☛ How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?

☛ You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?

☛ Why does Google rank Wikipedia for so many topics?