☛ What SEO tools do you regularly use?

☛ Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?

☛ What areas do you think are currently the most important in organically ranking a site?

☛ Do you have experience in copy-writing and can you provide some writing samples?

☛ Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?

☛ Explain to me what META tags matter in today's world?

☛ Explain various steps that you would take to optimize a website?

☛ If the company whose site you've been working for has decided to move all of its content to a new domain, what steps would you take?